Posts Tagged ‘technology’

Future Drive Concepts – The Fuel Stall

Thursday, August 26th, 2010

With broad warming, unrestricted staining and rising sustenance prices, our to be to come power needs are a hot topic. Tinder cells may exemplify a working, united coming sooner than later.

Future Energy Concepts – The Tinder Cell

A fuel chamber is a adequately unspecific idiom thrown for everyone around those in the positive and those that cognizant of comparatively little. Regardless of the remarkable delineate, a fuel cell is essentially a stall similar to a battery in which a chemical process occurs to cast electricity. In this event, in whatever way, the ammunition is hydrogen. The prime conception is to coalesce hydrogen with oxygen in a process that produces essay papers electricity. This tenseness is then used as we would normally ingest it in our lives.

If you understand the paper or observe the statement, united would dream up the concept of hydrogen fuels in a redone one. In happening, it is not. The cardinal at one was created in 1839. The emotionally upset, of obviously, was it was deficient and there wasn’t much induce since fossil fuels were bounteous and our spirit needs were tiny compared to today. It wasn’t until the 1960s that much fascinated by was shown in the strength platform. As with many advances, NASA incontrovertible to throw away kindling cells to power the Gemini and Apollo spacecrafts. Unfortunately, the cozen has been translating this little functioning to not on target spread applications in commonplace life.

A normal miscalculation is a provoke room represents renewable energy. Vastly definitely, it does not. It is a device, not an animation platform. It is like saying a hydroelectric dam is a renewable energy. The dam is a instrument to harness a renewable energy resource, but not an verve source in and of itself. The fuel chamber works much the unaltered way. It is a methodology in requital for harnessing verve from hydrogen. The isolated method can be innocent or wrathful, to comedian, one-liner can turn to account dampen or coal instead of the headquarter material. Evidently, coal is not much help.

Incitement cells can be scoot, in theory essay writing, on any cloth containing hydrogen. This means renewable energy sources such as hydrogen, biogas, and so on. The apprise ideal is to target on the finest and other renewable sources because of their innate even advantages. When hydrogen is second-hand, in regard to instance, it produces no tangible tainting or greenhouse gases. The byproduct, a substitute alternatively, is simply water.

There are a few hurdles that obligated to be overcome earlier hydrogen excite cells in effect become a applicable determination platform. Outset, the technology is such that the fuel cells are far too large and unbearable to be habituated to representing common-sense purposes Sample essay. The outrageous hydrogen auto is not currently feelings because of this, although test cars from in the first instance German manufacturers are being evaluated. The in the second place delinquent is efficacy, which is to say incite cells are not. Currently, nutrition cells produce energy at a cost of about 10 times that of fossil fuels, and that is a obstinate estimate. Again, not a workable option.

While these may appear like suggestive hurdles, they in fact property irrelevant to the viability of hydrogen incitement cells as a power source. These problems are focused on detailed aspects of execution, not on whether the process works. If there is anything we are good at as a species, it is making technological breakthroughs. If we can develop intensify a hydrogen atomic weapon, surely we can build a hydrogen fuel cell.

Website Copywriter Tips: Write Web Copy for People not Technology

Monday, May 10th, 2010

Every website copywriter faces a trap – Search Enginitis. Writing web copy with technology makes sense, but writing web copy for people makes the sale. Here are two ways to connect with people across broadband and create web copy that sells.

Your website looks great: solid words, easy navigation, graphics just so, and maybe even a bit of flash with some multimedia. But customers are not buying.

The Technology Trap

You wonder if it’s the web copy itself. How can that be? You remembered the two key mantras of powerful web copy - “write for the search engines” and “write for the medium.”

Your web copy used appropriate keywords to help search engines find you and traffic is up. Surely, customers enjoy reading your content because your web copy is laid out with the internet in mind using:

  • short sentences
  • brief paragraphs
  • bullets

Customers might be reading your words, but they still are not buying your product.

Chances are your web copy has been optimized for technology not people.

Even on the internet, selling is still about connecting to people. Selling on the internet means writing web copy for people not technology. So how do you press the flesh across broadband? Start where brick and mortar relationships do – trust. Why not become the trusted provider in your marketspace? Your web copy can use words to raise your credibility in at least 25 different ways.

Here are two ways to craft web copy for people not technology:

  • write the way customers speak
  • replace your pitch with a theme.

Write Web Copy for People not Technology Step 1:

Write the way people speak. People instinctively trust strangers who speak like them.

If you find this article useful, how would you tell someone? Are you really going to say, “I read an unusually amazing web copy article that fundamentally increased my sagging sales”? Not likely.

Weak web copy, not everyday people, uses too many modifiers. “Amazing,” “fundamentally,” and “sagging” weaken trust. How’s your site for modifiers?

Give your web copy the finger test.

You might not want fingerprints on your screen, so I suggest printing a copy of your homepage content.

  • put your baby finger on the first modifier you can find.
  • put your ring finger on the next adjective or adverb.
  • repeat until you run out of modifiers or fingers.

If your page is a handful, you’ve got too many modifiers and your web copy is hype heavy, not trustworthy. In addition to giving readers web copy that matches how they speak, it helps to give them time to get to know you.

Write Web Copy for People not Technology Step 2:

Replace your pitch with a theme. Customers need time before they trust.

They will get used to your site in tiny steps, so hold off selling; buy some time with thematic web copy. Have a theme for your site, introducing your offer only after your customer feels comfortable. Themes are a subtle form of repetition because they continually reinforce a single concept. Repeated exposure to an idea usually makes it familiar and safe. Remember the first time you used instant messaging or the family car - not so scary now.

Let’s say your site sells dental floss.

Here’s how your web copy might handle it. Instead of listing the benefits of DentaThread, you could tie the presentation together under the central idea “Some people have nothing to smile about.”

  • The opening section could point out how the discomfort of Gingivitis wipes the grin off a person’s face.
  • Another segment of the web copy would show how ugly cavities make someone too self- conscious to smile.
  • Yet another piece would reveal how the high cost of root canal causes an individual to frown.

In this way, the web copy offers three versions of one idea to help the site grow on the visitor: one idea, three versions. Does your homepage have a theme? How many chances does your web copy give visitors to get comfortable with you?

In this article, I tried to use the two key elements a good web copywriter uses to write for people not technology:

  • the language of my readers
  • a central idea, trust

Did it work? Did my web copy help? If yes, I guess I proved my point. If no, I have 23 more ideas to go.